Tri Anugrah

Possessing a degree in visual communication, she became a member of BD+ADesign, a versatile multidisciplinary design consultancy, in 2006. Commencing her journey as a designer, she has been an integral part of numerous cross-disciplinary ventures encompassing visual and graphic design, industrial design, spatial and retail design, as well as brand and corporate identity. Her fervent dedication to nurturing local products led her to participation in the Indonesia Trend Forecasting team, where she holds the roles of creative director and head researcher since 2009.

Her influence extends globally as she serves as one of the representatives of Indonesia for The Design Alliance Asia (tDAA) since 2011. In 2019, she embarked on a new endeavour by establishing Troinum —an innovative consultancy specialising in design and trend projection. Fast forward to 2022, she assumed the position of chief creative officer at RekaLagam, an organisation committed to advancing the production of natural colours through mineral and plant-based pigments. This remarkable journey underscores her profound expertise and impact within the design landscape.