Subrata Bhowmick is one of India’s leading graphics designers. Based at Ahmedabad, India, he has over the last 34 years created numerous outstanding and cost saving design solutions that have won him 50 prestigious awards, including 18 President’s National Awards. His much-lauded accomplishments straddle various fields – textiles, photography, environment, graphics, book design, and advertising. A frequent invitee to various international exhibitions, the World Graphic Biennale being one of them, Subrata represents India this year, as the Biennale’s prestigious ‘Guest of Honour’. In advertising, his work has contributed to building brands such as Cali-Cloth, Vimal, Dhara, Remanika, Deepam, and Handloom House, besides making them cherished and loved across a wide-cross section of people.