Praseuth Banchongphakd

Founding Associate

Asia Laos

Praseuth Banchongphakdy has been at the forefront of shaping the direction of contemporary graphic design in Laos since he founded the country’s first professional graphic design company in 1996.

Born in Pakse, Laos, Praseuth spent his formative years in Laos before moving to Sydney, Australia, to study and later practise graphic design for several years. In 1994, he returned to his homeland where he founded BlueGrass Design Group (BDG) in Vientiane.

As a trusted partner of the government, he has designed award-winning pavilions to promote Laos at high-profile international events including the China-ASEAN Expos and the World Expo in Shanghai in 2010. In 2012, he was tasked with the communication design for the ASEM9 Summit attended by heads of 46 Asian and European nations.

Since its inception, BDG has developed into Laos’ leading multidisciplinary design service provider with a portfolio that includes architectural/interior design, events planning/production, marketing communications and out-of-home advertising media opportunities in the nation’s capitol.

In addition to his achievements, Praseuth lectures at the Institute of Fine Arts in Vientiane.  He also aspires is to establish the first formal graphic design school in Vientiane to help further develop the culture of design in Laos.



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Pham Huyen Kieu

Founding Associate