Partho Guha

Founding Associate

India

Partho graduated from the faculty of Visual Communication of National Institute of Design, India in 1989 with specialisation in communication through films and other narrative media. Partho specialises in corporate branding, brand communication and experiential design projects. He focuses on design strategy and user centric innovation. He often engages in cultural studies & spirituality.

Over the years Partho has helped in formulating brand and innovation strategy for a diverse set of clients in pharmaceuticals, automotive, banking, engineering and FMCG. Notable projects include Commonwealth Youth Games 2008. He has lectured at various academic and professional forums on design, user centric innovation and Indian culture. One of his significant presentations on the Indian scenario in ‘Emerging Asia and Design Business Strategy’ was at the world Design Forum at Korea. He was a jury member on Singapore Experience Awards 2012.

Partho is an avid painter and has had several solo art exhibitions. Several of his works have been selected for national level art exhibitions by the central government’s art promotion body, the Lalit Kala Akademi, New Delhi. He is currently working on a personal project called “50 Heads”, a series of pictures depicting people and their feelings.

Partho is interested in designing graphic novels and creating art books.

Website: www.elephantdesign.com

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Ahn Sang-soo

Honorary Associate

South Korea